Animal City Zoo Complete visual identity system
Academic
The brief was to create a complete visual identity system for Animal City Zoo, the most prominent and active zoo in Lebanon. The visual solution of the logo consisted of a bold icon combining a modified version of the word zoo and the abstraction of a common animal eye shape. The eye was chosen for its distinction in contrast to the human world, as a way of communicating the idea of experiencing the zoo through the ‘animal world eye’.
