Jounieh Branding a city
Academic
Jounieh is a culturally rich famous seaside lebanese city. Branding it means reflecting the oriental heritage it carries (old souk), along with the importance of its geographical location. Along these lines, the logo was developed to be a modernized calligraphic arabic script of the word ‘Jounieh’ based on the movement of a wave. A blue (the sea) and an earthy yellow (the souk) were chosen to further showcase both the city’s touristic assets.
