Batteel Revamping Batteel identity
TBWAQatar
Batteel is one of the most established food companies in Qatar famously known for its various kinds of bread and pastries. Its brand image could be described as traditional, authentic and warm.
The brief was to create a visual identity for the Batteel mother company along with sub-identities for Batteel Bakery, Batteel Catering and Batteel Café.
Inspired by the common dough shapes, a modern calligraphic icon of the word ‘batteel’ was created; flowing, flexible and curvy. The same icon was later differently adapted with 3 secondary warm colors to identify each of the Batteel Bakery, Catering and Café.
